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#RealReview of Cool, Cruel Products by Cassie King

Direct Action Everywhere (DxE)

2019 onward

DxE activist Cassie King runs a feature on the organisation's social media which parodies enthusiastic infomercials: describing the true story about certain animal products in a overtly positive way. This tone explicitly points to the brash and dishonest marketing done by animal product companies, and turns it on it's head with the true narrative of production and effect on the non-human and the human consumer, while maintaining the parodying tone.


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