Direct Action Everywhere (DxE)
14th February 2021
As part of DxE's online satirical video collection, the group produced a valentines themes video that encourages viewers to 'break up' with their relationship with eating animal products. Drawing on comparisons with toxic relationships, the video explains the destructive practices of factory farming and consuming animal products, including animal rights, workers, rights, pollution and diseases. The narrator (Cassie King) acts like a friend staging an intervention, pleading the viewer to see the bigger picture for their own sake.