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Fresh Lamb TV Ad

Vegan Friendly

20th January 2021

Vegan organisation Vegan Friendly launched a parody television advert, exposing the cognitive dissonance of what meat eaters class as food and what they deem as cute. By presenting the shoppers with a live lamb when they requested 'fresh lamb' at the supermarket, they are confronted with conflicting emotions of the reality of what they are eating is actaully a who - which, in turn, turns them away from having an appetite for lamb, to one of guilt and perhaps shame.


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