People for the Ethical Treatment of Animals (Peta)
1st November 2014
To highlight the ethical issues attached to the dairy industry, PETA created a short film that acted out the actions commonly done to cows raised for dairy, and applied them to a human scenario. This 'nightmare' scene draws emotions of outrage and horror at someone stealing a newly born baby from their mothe. By applying the actions of the dairy industry to humans the video exposed the contradicitons of speciesism, where the antagonist is seen as unethical, yet a dairy farmer commits similar actions and is paid and celebrated in the food industry.