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A Cow Dreaming of a Dairy-Free World

Animal Rebellion

10th February 2020

As a call to action for their campaign to disrupt mega-dairy Arla, Animal Rebellion posted a music video of someone dressed in a cow costume dreaming of a happier world where Arla had transition their dairy milk to oat milk. This dream is soon crushed by the realisation that the cow character remains living in a hellscape of their reality as a cow raised for dairy. The video attempts a comic optimism to a plant-based future, while acknowledging the current, dire situation of cows in the dairy industry.

Video Link:


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