10th February 2020
As a call to action for their campaign to disrupt mega-dairy Arla, Animal Rebellion posted a music video of someone dressed in a cow costume dreaming of a happier world where Arla had transition their dairy milk to oat milk. This dream is soon crushed by the realisation that the cow character remains living in a hellscape of their reality as a cow raised for dairy. The video attempts a comic optimism to a plant-based future, while acknowledging the current, dire situation of cows in the dairy industry.
Video Link: https://fb.watch/6XUvYFXJzf/